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Thursday, May 10 • 10:30am - 11:15am
Architecture of the CARUSO Ecosystem: Bringing a Marketplace for Car-Related Data and Services Up to Speed

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CARUSO is a neutral B2B data and service marketplace around telematics services for drivers, vehicles, and fleets of vehicles. Thus, CARUSO establishes an ecosystem of parts suppliers, workshops, trade organizations, insurances, fleet and leasing organizations, and other companies in the automotive aftermarket. Building up the ecosystem is a key cornerstone of the digital transformation of a traditional industry. This comes with many unknowns and requires a high degree of flexibility.

This talk shares architecture experiences from establishing the ecosystem in the constant tension of business, legal, and technology. The way to a successful ecosystem leads through many experiments and requires constant revision of decisions. Key challenges are the openness of the ecosystem with high security and trust at the same time. Further, growing an ecosystem first requires a set of high quality offerings in the marketplace; there is a continuous need to align the onboarded partners’ offering and consuming data and services. The ecosystem needs to be attractive for new partners, in particular in the early phase of startup.

The objective of this talk is to share experiences about ecosystem architecture that go far beyond technical architecture aspects.

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avatar for Jens Knodel

Jens Knodel

Caruso GmbH
Jens Knodel is the chief ecosystem architect of CARUSO and heads the business architecture team. He is particularly involved in the acquisition and onboarding of new partners in the ecosystem. Knodel has more than 15 years’ experience in software architecture research and practice... Read More →
avatar for Matthias Naab

Matthias Naab

Fraunhofer Institute for Experimental Software Engineering (IESE)
Matthias Naab is a software architect at the Fraunhofer Institute for Experimental Software Engineering (IESE) in Kaiserslautern, Germany, and heads the department for architecture-centric engineering. He is responsible for the development of architecture methods and consulting projects... Read More →

Thursday May 10, 2018 10:30am - 11:15am CDT
Prairie B Hilton Dallas/Plano Granite Park